No budget yet? We’ll back your launch.
For commercial founders whose marketplace is ready but whose bank account isn’t. We fund your platform and your city launch, and earn it back through a temporary fee on the revenue we generate for you. Not a pricing plan: a bet we take together.
The terms
- €99 / month
- Your only fixed cost
- skin in the game, not a revenue line. Everything else is on us.
- €0
- Platform and city launch upfront
- we fund the Community plan and your first city launch, typically a €4,500 investment
- 12%
- On eCO-sourced revenue only
- revenue from demand we brought you. Your own channels stay 100% yours.
- 2×
- Then it stops
- the fee ends when we’ve earned back twice our investment, or after 24 months, whichever comes first. Then you switch to regular platform pricing.
Do the math
A worked example
- eCO invests: Community plan + city launch + launch program
- €4,500
- Repayment target (2×, the risk premium included)
- €9,000
- Your marketplace does €15,000/mo GMV, of which eCO-sourced
- €8,000
- Monthly repayment: 12% × €8,000
- €960
- Paid off after
- ± 10 months
- From then on: regular Community plan, fee ends
- €249 / mo
Slower months repay less, faster months repay more: the fee breathes with your revenue instead of sitting on your ribs as a fixed cost.
The honest part
Why it works this way
Why the fee only touches eCO-sourced revenue
A percentage over everything you built yourself isn’t alignment, it’s rent. We track which members and which demand came through the network and the launch, and the fee applies there. Attribution is visible in your dashboard, per transaction.
Why 2× and not forever
This is financing, not a business model. We take launch risk, so we price a risk premium, and then it ends. An open-ended take rate would punish you hardest at the moment you succeed, which is exactly backwards.
Why we don’t say yes to everyone
We back a handful of launches per quarter, and only marketplaces with real margin on their transactions. If your community shares for free, this construction can’t repay itself, and we’ll tell you so on the first call.
FAQ
Launch financing questions
What exactly counts as “eCO-sourced” revenue?+
Transactions where the paying side reached you through the network: members introduced during your city launch, demand routed from the eCO app, or matches made by the concierge across communities. The attribution window is twelve months per member, every attributed transaction is listed in your dashboard, and disputes are resolved in your favour.
What if my marketplace never takes off?+
Then we lose our investment, and that’s the deal. You owe the €99 months you used, nothing more. No debt, no clawback, no personal guarantees. That’s also why we select rather than sell.
Can I buy out early?+
Yes, at any moment you can pay the remainder of the 2× target and switch to regular pricing immediately. Founders who raise funding often do.
Why would I take this instead of just paying €249?+
If you can afford the platform, don’t take this: regular pricing is strictly cheaper. This exists for the founder whose idea and hustle are ready but whose bank account isn’t. It’s venture capital in kind, repaid from results.
Ready when you are
Launch above the threshold.
Tell us about your community and your first city. We’ll show you the network around it and what a launch would look like.
Book a launch call